Pre-Production/Planning - BERRY

Our Research

To create a teaser trailer that would be successful we needed to understand what our audience was looking for and what would appeal to them. We felt that their will came before ours because what we were willing to create may not be what they are willing to see. We decided to go on a little research spree and ask different people what they expected and what they would pay to see. Research didn’t only consist of opinions but on statistics – knowing what age and sex take interest in the Slasher genre is vital so that we wouldn’t end up aiming for the wrong audience. We decided to carry out our research in different forms to keep it different and to help us too. Interviewing the candidate via camera meant it was fun for us and fun for the interviewee.

Our Genre

Deciding on a genre was harder than we thought it would be as we had to take in account the equipment and resources we had. The time, money and most importantly what genre would be most successful. Slasher would have been easy in some sense as costume and setting did not require plenty of work as conventions of Slasher films show. However, we had to question ourselves if things such as weapons would be accessible and safe.

Our Title/Logo

We decided we wanted the name of our Logo to be sophisticated and professional and we decided that we would leave the scariness to the film title. Prototype Production sounded professional and very media related. However ‘Klowns’ sounded spooky and provoked fear. We realised that a lot of people have a fear of Klowns and based upon our research we found that a lot of people associate Klowns with bad things. Therefore, we concluded that it would make the perfect film title. 

Our Plot

We wanted our plot to be simple and to follow the usual conventions of a slasher film. Therefore, we research successful slasher films and took ideas and included them in our own film. A great example was Halloween. The killer is in search of a particular female, is always dressed quite casually with a mask and usually displayed with a weapon. We did this in our trailer where the killer was dressed casually, the victim was a female running away from the killer and our killer also had a weapon.

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